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Our Story

Built by someone who's been there

Serrét isn't built by people who've never made a sales call. It's built by someone who spent years juggling documents while trying to help customers.

“Listening can happen more if typing and clicking needs to happen less.”

— The Serrét Philosophy

Founder

Jamie-Karl Serrét

After years in insurance sales, I experienced the problem firsthand: tools that were supposed to help were actually creating more work. Eight documents open per call. Brain split six ways. No mental space left for actually listening to customers.

Serrét is my answer to that problem. A platform built with the precision and care that sales professionals deserve. No bloat, no unnecessary features, just tools that let you do your best work.

The name Serrét (pronounced “suh-RAY”) comes from the French word “serré” — fitted, tailored, precise. It captures what I wanted to build: something that feels like it was made just for you.

Jamie-Karl Serrét, Founder of Serrét

What we believe

These principles guide every decision we make.

Precision

Every feature is designed with intention. No bloat, no unnecessary complexity. Just tools that work.

Listening First

We believe the best sales happen when agents can actually hear their customers. Our tools remove barriers to listening.

Sustainable Performance

High performance shouldn't come at the cost of wellbeing. Wellness is built into the platform, not bolted on.

Craftsmanship

Software should feel like it was made by someone who cares. Every interaction is considered, every detail matters.

Our journey

2024

The Problem

After years in insurance sales, Jamie experienced firsthand the cognitive overload of juggling 8+ documents per call. The tools meant to help were actually hindering.

2025

The Solution

Serrét was born from a simple insight: listening can happen more if typing and clicking needs to happen less. Development began on a unified platform.

2026

The Launch

After successful enterprise pilots, Serrét is ready for teams who want to stop juggling and start listening.

Serrét Pty Ltd

Australian-owned and operated

Based in Australia

Serving sales teams globally

Privacy First

GDPR & Australian Privacy Act compliant

Ready to work with us?

Let's talk about how Serrét can help your team.