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All Comparisons

Business Suite vs HubSpot

HubSpot's free tier gets you in the door, but scaling quickly reveals hidden costs. Serret gives you everything upfront with no surprises.

More features per dollar

Hidden fees

Everything included

Cost Calculator

See how much you could save

150100

HubSpot

Monthly (10 users x $100)$1,000
Annual cost$12,000
Setup / implementation fee$1,500
First-year total$13,500

Serrét Business Suite

Monthly (10 users x $119)$1,190
Annual cost (15% discount)$12,138
Guided onboarding (1 month)$3,500

Credited to your subscription on 12–24 mo. contract

Self-setup also available at no cost

First-year total$12,138

You save: $1,362/year(10%)

Feature Comparison

Feature by feature

FeatureSerrét Business SuiteHubSpot
Contact management
Pipeline management
Email tracking
Meeting scheduling
Product libraryProfessional+
AI call briefings (500ms)
Sales sequencesProfessional+
Workflow automationProfessional+
AI content suggestionsBeta
Mental health tools
Guided exercises
Burnout prevention
Gamification (XP system)
Mandatory onboarding feeNone$1,500 (Pro)
API call limitsGenerousStrict per-tier
Contact limitsNo record limitsMarketing contacts billed
All features in one planRequires Hub bundles

The Math

What you'd pay separately

CRM platform (HubSpot Professional)$100/user/mo
Sales engagement tool$50/user/mo
Document generation$49/user/mo
Onboarding fee (amortised/yr)$125/mo
Employee wellness platform$3/user/mo
Total if bought separately$327/user/mo

With Serret

$119/user/mo

Save 64%

The Honest Take

When to choose what

Choose HubSpot if…

  • You need a free CRM to get started with zero budget
  • Inbound marketing is your primary go-to-market strategy
  • You want a large marketplace of integrations
  • Your team is already trained on HubSpot
  • You need advanced marketing automation (email nurture, landing pages)

Choose Serret if…

  • You want AI call briefings and smart suggestions included
  • You're tired of hidden fees and mandatory onboarding charges
  • Your team's wellbeing matters as much as their output
  • You want one predictable price for everything
  • You need real-time product comparison during calls

Their strengths

  • Excellent free tier for getting started
  • Strong inbound marketing and content tools
  • Intuitive, user-friendly interface
  • Large integration marketplace
  • Strong community and educational resources (HubSpot Academy)

Our strengths

  • No mandatory onboarding fee ($1,500 saved)
  • AI features included at Standard tier, not locked behind Enterprise
  • Built-in wellness tools that HubSpot doesn't offer
  • No contact-based pricing surprises
  • All-in-one: no need for separate Hub bundles

FAQ

Common questions

Is Serret more expensive than HubSpot?

At face value, Serret Standard ($119) is slightly more than HubSpot Professional ($100). But HubSpot charges a mandatory $1,500 onboarding fee, requires separate Hub bundles for marketing/service, and locks key features behind Enterprise. When you compare total cost of ownership, Serret is significantly cheaper.

Can I migrate from HubSpot to Serret?

Yes. Serret's migration tools support importing contacts, deals, and activity history from HubSpot. Our Guided DIY path is free, or choose an Accelerator for hands-on assistance.

Does Serret have marketing tools like HubSpot?

Serret focuses on sales empowerment rather than inbound marketing. If you rely heavily on HubSpot's blog hosting, landing pages, or marketing automation, you may want to keep HubSpot Marketing Hub alongside Serret for sales.

What about HubSpot's free tier?

HubSpot's free tier is great for getting started, but most teams quickly hit limits and need to upgrade. At the Professional tier where real sales features unlock, HubSpot's total cost approaches or exceeds Serret's — without the AI, wellness, or all-in-one benefits.

Ready to switch from HubSpot?

Book a free discovery call. We'll show you exactly how Serrét replaces HubSpot — and what you'll save.