The Serrét Blog
Practical insights for sales teams who want to sell more and burn out less. No fluff, no buzzwords — just what works.
The 80/20 Rule of Sales: Why Top Performers Talk Less
Top-performing salespeople don’t win by talking more — they win by listening better. Discover the data behind the 80/20 listening rule, why most sales teams get it wrong, and how tools built around listening (not typing) unlock higher close rates, faster cycles, and happier customers.
Vibe Selling: What the AI Coding Revolution Teaches Us About Closing Deals
Developers discovered that 'vibing' with AI beats rigid specification. The same revolution is coming to sales—and it will reward those who embrace flow over scripts.
The $293K Cost of Burnout: Why Wellness Is a Sales Metric
Burnout costs the average sales org $293K per year in turnover alone. Why wellness isn't a perk — it's the most overlooked metric on your sales dashboard.
The $650 Billion Attention Tax: Why Distraction is Bankrupting Your Sales Team
Distraction costs businesses $650 billion annually. For sales teams juggling 8+ tools per call, the attention tax is even steeper. Here's the real math.
AI as Co-Pilot: Why the Best Salespeople Will Work With AI, Not Against It
AI won't replace great salespeople — it will make them unstoppable. How to use AI as a co-pilot for call prep, objection handling, and real-time coaching.
Why 72% of Founders Are Burning Out—And What Sales Teams Can Learn
A landmark study found 72% of entrepreneurs struggle with mental health. As a founder building tools for sales teams, here's what this taught me about sustainable performance.
The Hidden Cost of 8 Open Tabs: Context Switching Is Killing Your Close Rate
Every tab switch costs your brain 23 minutes of refocus time. With 8 open tabs per call, your sales team is losing hours daily to invisible context switching.
AI Agents Are Coming for Sales Jobs: Here's Why I'm Not Worried
The AI agent market is exploding toward $139 billion. BCG predicts 40% of B2B deals will involve AI-to-AI interactions. But here's the counterintuitive truth about human sales.
Pre-Call Intelligence: How AI Briefings Cut Prep Time by 90%
What if you could walk into every sales call fully prepared — in under 30 seconds? Pre-call AI briefings are transforming how top performers prepare.
The 500% Productivity Secret: How Flow State Transforms Sales Performance
Research shows flow state delivers 500% more productivity. Most sales environments actively prevent it. How to redesign your workflow for deep focus and peak performance.
Why Your CRM Is Burning Out Your Sales Team
Your CRM was supposed to help your team sell. Instead, it's burning them out with data entry, clunky workflows, and alert fatigue. Here's what needs to change.
The Authenticity Premium: Why Human Connection is the New Competitive Moat
93% of consumers prefer human interaction. 55% trust brands with human-generated content more. In the age of AI, your humanity isn't a liability—it's your edge.
Document-Free Sales: From 8 PDFs Per Call to Zero
The average sales agent juggles 8 documents during a single customer call. Here's how top teams are eliminating document chaos — and winning more deals.
High-Ticket Deals, Low Talk Time: The Paradox Elite Closers Understand
86% of enterprise buyers want vendors who understand their goals. Yet 59% say reps don't listen. The bigger the deal, the more silence becomes your superpower.
Scripts Are Killing Your Conversions: The Case for Authentic Selling
Over-scripted sales calls destroy the very thing that closes deals: genuine human connection. Here's why the best performers have abandoned rigid scripts.
The Anti-Hustle Sales Manifesto: A Founder's Case for Sustainable Selling
Gen Z is rejecting burnout culture. Only 36% feel engaged at work. As a founder who's been on both sides, here's my case for why sustainable selling will always outperform the grind.
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