Serret Cadence vs Gong
Gong is the gold standard for conversation intelligence, but platform fees and per-user costs make it one of the most expensive tools in sales tech. Serret Cadence gives you engagement + AI at 80% less.
Lower total cost
Platform fees
Serret all-inclusive
Cost Calculator
See how much you could save
Gong
Serrét Serret Cadence
Credited to your subscription on 12–24 mo. contract
Self-setup also available at no cost
You save: $38,802/year(89%)
Feature Comparison
Feature by feature
| Feature | Serrét Serret Cadence | Gong |
|---|---|---|
| Call recording | ||
| Call transcription | ||
| Keyword tracking | Basic | Advanced |
| Deal risk scoring | Basic | Advanced |
| Competitor mention tracking | ||
| AI call briefings (500ms) | ||
| Real-time product comparison | ||
| Post-call analysis | ||
| AI-suggested next steps | ||
| Multi-channel cadences | ||
| Email sequences | ||
| Task management | Basic | |
| Call companion for live calls | ||
| Platform fee | None | $5,000-50,000 |
| Setup/implementation fee | Free | ~$15,000 |
| Minimum contract | Monthly available | Annual required |
The Math
What you'd pay separately
With Serret
$49/user/mo
The Honest Take
When to choose what
Choose Gong if…
- Deep conversation intelligence is your top priority
- You need advanced deal risk scoring and pipeline analytics
- Your budget supports $240+/user/month plus platform fees
- You want the most advanced coaching and training tools
- Enterprise compliance and security certifications are required
Choose Serret if…
- You want engagement + intelligence at 80% less cost
- You need sales cadences alongside conversation analytics
- Platform fees and setup costs are deal-breakers
- You want AI briefings before calls, not just after
- Your team needs both engagement and wellness tools
Their strengths
- •Industry-leading conversation intelligence and analytics
- •Deep deal intelligence and pipeline visibility
- •Advanced coaching tools with talk-time analysis
- •Strong enterprise integrations and compliance features
- •Proven ROI data from thousands of enterprise deployments
Our strengths
- •80% lower total cost of ownership
- •No platform fees ($5K-50K saved)
- •No implementation fees ($15K saved)
- •Sales engagement features that Gong doesn't offer
- •AI call briefings before calls, not just analysis after
FAQ
Common questions
Is Gong really that expensive?
Yes. Gong's bundled pricing is approximately $240-250/user/month, plus a platform fee of $5,000-50,000 depending on team size, plus implementation fees around $15,000. For a 10-person team, first-year costs can exceed $50,000.
How does Serret's call intelligence compare to Gong's?
Gong is the gold standard for post-call conversation intelligence. Serret's approach is different: we focus on pre-call AI briefings (500ms context before each call) and a live call companion, while offering basic post-call analysis. If deep post-call analytics are critical, Gong is stronger in that specific area.
Does Serret have sales engagement features that Gong doesn't?
Yes. Serret Cadence includes multi-channel cadences, email sequences, and task management — features Gong doesn't offer. Gong focuses purely on intelligence and analytics.
Can I use Serret alongside Gong?
Yes. Some teams use Serret Cadence for engagement and Gong for deep conversation intelligence. However, for most teams, Serret's built-in AI and analytics are sufficient and save significant cost.
Ready to switch from Gong?
Book a free discovery call. We'll show you exactly how Serrét replaces Gong — and what you'll save.