National Advisory Group's team of 25 financial advisors was spending nearly half their day on admin tasks. Between their CRM, compliance documentation, product research, commission tracking, and client communication tools, advisors were context-switching dozens of times per day.
The real cost wasn't just time — it was trust. Advisors couldn't be fully present with clients when half their attention was on navigating systems. Client satisfaction scores were stagnant, and the team was losing advisors to burnout.
"We hired smart, empathetic people and then buried them in software," said the operations director. "Something had to change."