Business Suite vs Zoho CRM
Zoho offers incredible value at low prices. Serret matches the affordability while adding AI call briefings, wellness tools, and a unified experience.
Sales-specific tools included
AI briefing speed
Wellness exercises
Cost Calculator
See how much you could save
Zoho CRM
Serrét Business Suite
Credited to your subscription on 12–24 mo. contract
Self-setup also available at no cost
Feature Comparison
Feature by feature
| Feature | Serrét Business Suite | Zoho CRM |
|---|---|---|
| Contact management | ||
| Pipeline management | ||
| Email integration | ||
| Custom modules | Enterprise+ | |
| AI call briefings (500ms) | ||
| AI assistant | Atlas (Claude-powered) | Zia (Enterprise+) |
| Predictive scoring | Enterprise+ | |
| Real-time product comparison | ||
| Call companion | ||
| Document generation | Zoho Writer | |
| Sales sequences | Cadence add-on | |
| E-signatures | Zoho Sign | |
| Mental health tools | ||
| Guided exercises | ||
| Gamification | XP system | Basic |
The Math
What you'd pay separately
With Serret
$119/user/mo
The Honest Take
When to choose what
Choose Zoho CRM if…
- Budget is your primary decision factor
- You want a broad business suite (HR, finance, projects, etc.)
- You need deep customisation with scripting
- You're already invested in the Zoho ecosystem
- You have a very small team on a tight budget
Choose Serret if…
- You want AI-powered call briefings during live calls
- Team wellness and burnout prevention matter to you
- You prefer one unified tool over managing multiple Zoho apps
- You do comparison-based selling
- You want a platform purpose-built for sales teams
Their strengths
- •Extremely competitive pricing across all tiers
- •Massive ecosystem (45+ Zoho apps)
- •Strong customisation with Deluge scripting
- •Good value for budget-conscious teams
- •Solid mobile experience
Our strengths
- •AI call briefings included (Zoho requires Enterprise for Zia)
- •Built-in wellness tools unique to the sales industry
- •Unified platform vs managing multiple Zoho apps
- •Purpose-built for sales teams, not a general business suite
- •Faster time-to-value with simpler setup
FAQ
Common questions
Zoho is cheaper — why would I choose Serret?
Zoho's per-user price is lower, but to match Serret's feature set you'd need Zoho CRM Enterprise ($40) plus Zoho Campaigns, Zoho Sign, and a separate sales engagement tool — totalling about $118/user/month. Serret at $119 includes all of that plus AI briefings and wellness tools that Zoho doesn't offer at any price.
How does Serret's AI compare to Zoho's Zia?
Zia is available on Zoho's Enterprise tier ($40/user) and provides basic predictions and suggestions. Serret's Atlas AI (Claude-powered) delivers real-time call briefings in 500ms, smart product recommendations, and contextual suggestions — capabilities that go significantly beyond Zia's current offering.
Can Serret replace my entire Zoho suite?
Serret replaces the sales-specific parts of Zoho (CRM, sales engagement, documents, signatures). If you use Zoho for accounting, HR, or project management, you'd keep those modules separately.
Is Serret worth the premium over Zoho?
If your team does live sales calls, comparison-based selling, or struggles with burnout, absolutely. The AI call briefings alone save significant time per call, and the wellness tools contribute to retention. For teams that just need basic contact tracking, Zoho's lower price may be sufficient.
Ready to switch from Zoho CRM?
Book a free discovery call. We'll show you exactly how Serrét replaces Zoho CRM — and what you'll save.