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AI & Automation

AI as Co-Pilot: Why the Best Salespeople Will Work With AI, Not Against It

Jamie Serret·26 January 2026·2 min read

AI as Co-Pilot: Why the Best Salespeople Will Work With AI, Not Against It

There's a fear spreading through sales floors everywhere: AI is coming for our jobs.

Here's what's actually happening: AI is coming for your admin work. And that's the best news salespeople have heard in decades.

The Admin Tax

Let's look at where a typical sales rep's time actually goes:

  • 41% on selling activities (calls, demos, negotiations)
  • 22% on data entry and CRM updates
  • 17% on internal meetings
  • 12% on research and preparation
  • 8% on other admin tasks

Less than half of a salesperson's day is spent selling. The rest is overhead that machines can handle better than humans ever could.

The Co-Pilot Model

The best AI for sales isn't trying to replace salespeople. It's trying to free them.

Think of it like a co-pilot in aviation:

  • The human makes the judgment calls
  • The AI handles the routine operations
  • Together, they're safer and more effective than either alone

What AI Co-Pilots Actually Do

Before the Call

  • Research the customer's history automatically
  • Summarize previous interactions in seconds
  • Flag relevant products and pricing

There's a fear spreading through sales floors everywhere: AI is coming for our jobs.

Here's what's actually happening: AI is coming for your admin work. And that's the best news salespeople have heard in decades.

The Admin Tax

Look at where a typical sales rep's time actually goes:

  • 41% on selling activities (calls, demos, negotiations)
  • 22% on data entry and CRM updates
  • 17% on internal meetings
JK
Jamie Serret
Founder, Serrét

Founder of Serrét. Building tools that let sales teams listen more and type less.

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