Vibe Selling: What the AI Coding Revolution Teaches Us About Closing Deals

Something strange happened in the world of software development this year. Programmers started "vibe coding."

The term, coined by AI researcher Andrej Karpathy, describes a new way of working: instead of writing rigid specifications and fighting compilers, developers describe what they want conversationally and let AI figure out the implementation details. They "vibe" with the technology rather than commanding it.

It's working remarkably well. And it has profound implications for sales.

The Death of the Script

Traditional software development looked a lot like traditional sales training:

Old coding: Memorize syntax. Follow rigid rules. Specify every detail. Fight the compiler when it rejects your code.

Old sales: Memorize scripts. Follow rigid processes. Hit every talking point. Fight the customer when they go off-track.

Both approaches assumed that success comes from perfect execution of predetermined patterns. Both created adversarial relationships—the developer vs. the compiler, the salesperson vs. the prospect.

Vibe coding rejected this entirely. Developers discovered that when you work with AI rather than against it, when you describe intentions rather than dictate implementations, the outcomes improve dramatically.