The Serrét Blog
Practical insights for sales teams who want to sell more and burn out less. No fluff, no buzzwords — just what works.
The 80/20 Rule of Sales: Why Top Performers Talk Less
Top-performing salespeople don’t win by talking more — they win by listening better. Discover the data behind the 80/20 listening rule, why most sales teams get it wrong, and how tools built around listening (not typing) unlock higher close rates, faster cycles, and happier customers.
Vibe Selling: What the AI Coding Revolution Teaches Us About Closing Deals
Developers discovered that 'vibing' with AI beats rigid specification. The same revolution is coming to sales—and it will reward those who embrace flow over scripts.
AI Agents Are Coming for Sales Jobs: Here's Why I'm Not Worried
The AI agent market is exploding toward $139 billion. BCG predicts 40% of B2B deals will involve AI-to-AI interactions. But here's the counterintuitive truth about human sales.
The Authenticity Premium: Why Human Connection is the New Competitive Moat
93% of consumers prefer human interaction. 55% trust brands with human-generated content more. In the age of AI, your humanity isn't a liability—it's your edge.
High-Ticket Deals, Low Talk Time: The Paradox Elite Closers Understand
86% of enterprise buyers want vendors who understand their goals. Yet 59% say reps don't listen. The bigger the deal, the more silence becomes your superpower.
Scripts Are Killing Your Conversions: The Case for Authentic Selling
Over-scripted sales calls destroy the very thing that closes deals: genuine human connection. Here's why the best performers have abandoned rigid scripts.
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